In this episode of Willing 2 Win, Jeff and Tara are joined by successful franchisee Jerry Akers. Jeff and Jerry have recently joined forces to write Live It 2 Own It – The Ultimate Franchise Guide. No matter your background or experience level, one thing is certain: You don’t know what you don’t know, and there’s not enough time in the day to learn everything you’ll need to know without help. That’s why L2O is designed to get you the information you need when you need it. Read the book and do the activities from cover-to-cover and you’ll have a solid foundation for building a thriving franchise operation. You’ll know the questions to ask and where to find the answers.